{"id":1354,"date":"2015-02-23T18:00:04","date_gmt":"2015-02-23T17:00:04","guid":{"rendered":"https:\/\/unepetitemousse.fr\/blog\/?p=1354"},"modified":"2015-02-23T18:00:04","modified_gmt":"2015-02-23T17:00:04","slug":"la-wobo-une-bouteille-heineken-a-faillit-changer-le-monde","status":"publish","type":"post","link":"https:\/\/unepetitemousse.fr\/blog\/la-wobo-une-bouteille-heineken-a-faillit-changer-le-monde\/","title":{"rendered":"La WOBO, une bouteille Heineken, a faillit changer le monde"},"content":{"rendered":"<p>Vous n&rsquo;avez peut-\u00eatre jamais entendu parler d&rsquo;Alfred \u00ab\u00a0Freddy\u00a0\u00bb Heineken, mais il a faillit changer le monde avec la WOBO. Explication.<!--more--><\/p>\n<h2>Trop de d\u00e9chets<\/h2>\n<p>L&rsquo;histoire commence \u00e0 Cura\u00e7ao, en 1960. De passage, Alfred \u00ab\u00a0Freddy\u00a0\u00bb Heineken est exasp\u00e9r\u00e9 de voir autant de d\u00e9chets sur cette \u00eele, incluant ces propres bouteilles de bi\u00e8res. Un autre probl\u00e8me qui le frappe est le manque de logements d\u00e9cents pour les habitants les plus pauvres. Une id\u00e9e semble donc pointer le bout de son goulot.<\/p>\n<h2>La WOBO, pour \u00ab\u00a0World Bottle\u00a0\u00bb<\/h2>\n<p>Alfred Heineken invite donc l&rsquo;architecte allemand John Habraken et lui demande de concevoir la \u00ab\u00a0World Bottle\u00a0\u00bb, commun\u00e9ment appel\u00e9e WOBO. Freddy la d\u00e9crit comme \u00ab\u00a0une brique qui contient de la bi\u00e8re\u00a0\u00bb. L&rsquo;id\u00e9e est donc d&rsquo;avoir une bouteille de bi\u00e8re, qui, une fois vide, peut servir de brique pour construire des maisons. Oui, oui. Vous avez bien lu !<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1359 size-full\" src=\"http:\/\/52.212.110.80\/blog\/wp-content\/uploads\/2015\/02\/WOBO-house.jpg\" alt=\"WOBO house\" width=\"620\" height=\"352\" srcset=\"https:\/\/static.unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/25104313\/WOBO-house.jpg 620w, https:\/\/static.unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/25104313\/WOBO-house-300x170.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Il y a \u00e9videmment eu diff\u00e9rentes tentatives de design, mais la version finale se d\u00e9cline en deux mod\u00e8les : un de 350 mm de haut, et l&rsquo;autre de 500 mm. M\u00eame si des milliers de bouteilles ont \u00e9t\u00e9 produites, elle n&rsquo;a jamais d\u00e9pass\u00e9 le statut de prototype, et aujourd&rsquo;hui, seulement deux habitations en WOBO demeurent.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1361 size-large aligncenter\" src=\"https:\/\/unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/WOBO-History-765x1024.jpg\" alt=\"WOBO History\" width=\"765\" height=\"1024\" srcset=\"https:\/\/static.unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/25104314\/WOBO-History-765x1024.jpg 765w, https:\/\/static.unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/25104314\/WOBO-History-224x300.jpg 224w, https:\/\/static.unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/25104314\/WOBO-History-768x1029.jpg 768w, https:\/\/static.unepetitemousse.fr\/wp-content\/uploads\/2015\/02\/25104314\/WOBO-History.jpg 896w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous n&rsquo;avez peut-\u00eatre jamais entendu parler d&rsquo;Alfred \u00ab\u00a0Freddy\u00a0\u00bb Heineken, mais il a faillit changer le monde avec la WOBO. Explication.<\/p>\n","protected":false},"author":4,"featured_media":1358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Vous n'avez peut-\u00eatre jamais entendu parler d'Alfred \"Freddy\" Heineken, mais il a faillit changer le monde avec la WOBO. Explication.","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[140,141,142,143,144,145,146,147,148],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-biere","tag-alfred","tag-bottle","tag-brick","tag-brique","tag-construction","tag-freddy","tag-heineken","tag-wobo","tag-world"],"acf":[],"_links":{"self":[{"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":0,"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unepetitemousse.fr\/blog\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}